The special feature of the selection process: The brands do not apply for the award – instead, they are proactively evaluated by the jury on the basis of category names. Or to put it another way: to the question “Which brand is representative of children’s furniture?” the experts’ answer was clear: “PAIDI.”
The evaluation also takes into account the history of the brand and its development. The PAIDI success story began in the 1930s with the PAIDI cot: The first mass-produced cot enabled toddlers to safely explore their surroundings thanks to removable bars. PAIDI thus quickly became synonymous with the baby cot.
PAIDI is still considered THE brand for children’s furniture today. The high level of trust was recognised at the ceremonial handover of the brand award: Dr Florian Langenscheidt presented Managing Director Roland Mayer and Head of Marketing Christina Pfeil with the award in Berlin at the beginning of 2022.